Lionsgate’s premier new Blair With trailer at SDCC

San Diego Comic Con is a convention that has far-surpassed any other convention on earth and pretty much has become more of an outlet for trailer reveals than anything else. Many of the highlights are dominated by twin pillars Marvel and DC, but that doesn’t mean that there isn’t news for pretty much any niche fan group out there: including horror.

On Saturday, Lionsgate played the trailer for their film The Woods, but when people sat down to watch it, they were instead treated to a much bigger event.

Turns out there is no film called The Woods, instead it was a much bigger marketing ploy to reveal their upcoming movie Blair Witch. Yes, of the iconic 1999 film, The Blair Witch Project. Like the massive surprise trailer drop for the sequel to Cloverfield10 Cloverfield Lane, Lionsgate enlisted similar, if unorthodox, way of getting hype around the film. Actors were even given fake scripts at auditions while even fake trailers under the name The Woods had been shown in cinemas.

The real title and story of the film was all changed during the preview at SDCC – from the IMDB page to a real trailer with the real title being posted on YouTube.

So, what about the movie itself? It’s a sequel to the first film as Heather’s brother James decides to set out with his friends in hope of finding his sister who has been missing for years.

The trailer itself is pretty… meeeeh. Much of it seems mostly been there, seen that. Lots of jump scares and shaky camera work of these expensive HD cameras. The Blair Witch Project worked so well almost entirely because of its time. It would be almost impossible to replicate the sort of hype and mystery that could be created in that sort of pre-internet-obsessed era. Plus I personally always find it more difficult to buy into a found-footage movie when all the actors are super good looking instead of just normal actors. It’s the same reason why Paranormal Activity worked – viewers are able to suspend their belief much more when it feels like it could happen to them.

But there’s a lot of faith in director Adam Wingard’s work. So here’s hoping that whoever put the trailer together just wanted to make the movie look bad on purpose. Just seeing the witch symbols and that old house gave me shivers reminiscent of the first one. Also, the major claustrophobia of the girl in the underground hole – eeeeeh! So I’ll remain hesitant. It looks utter shit, but with trailers today, you’ll never know what the hell you’ll get. Fingers and sticks crossed.

Can’t go to San Diego for Comic Con? London has a fix for that.

San Diego Comic Con begins in just a few days. Let’s face it – this is where everyone wants to be and no one can get to. And if that isn’t painful enough, it seems like every media outlet just like to rub it in with plenty of “preview” coverage to make you cry. Want to learn the latest about the new Star Wars or see that exclusive Ash vs Evil trailer? No. No you can’t.

But for those in lands far away from California, New York or Chicago, there are still fantastic options. For Britain, there is no better comic con than the London Film and Comic Con at Kensington Olympia. There will be three days of famous actors, popular comic artists and a large number of authors. Oh and so many things to spend money on you’ll need to take out a small loan.

From July 17-19, there will be no other place in London filled with more stars than LFCC. Everyone under the moon from Back to the Future to Gremlins and even the Nightmare on Elm Street franchise will be there. October’s Winter edition of the con was plenty of fun – with Q&A’s with Ralph Macchio and Alan Ruck. So chances are this summer’s con promises to be even better yet.


  • Back to the Future cast “Return to the Future” Q&A
  • Sigourney Weaver
  • Kevin Eastman
  • Half of Westeros
  • More Doctor Who cast members that you could name

Personal highlight:

  • Zach friggin Galligan

Tickets are selling out quickly now that there are only a few more days before the convention kicks off.